ANALISIS STRATEGI PEMASARAN PRODUK KULINER KHAS KOREA SELATAN (Studi Kasus pada OMO Korean Street Food)

<p align="justify">The behavior patterns of society that are experiencing a transition during the COVID-19 pandemic have increased influence Korean Wave in Indonesia. The momentum Indonesia provides opportunities for rise small and medium-sized enterprises (MSMEs) Indonesia, especially culinary field. OMO Street Food is one MSMEs taking advantage this opportunity. This research discusses reasons strategies used by owner snack business. method qualitative method. data collection techniques in-depth interviews documentation. By using marketing mix strategy SWOT analysis, can overcome weaknesses with strengths anticipate threats opportunities.</p><p><strong>Keywords: </strong>MSME, Strategy, Marketing, Marketing Mix, Analysis</p>